The Spirit of Easel
Understand the philosophy and technical decisions that make Easel different from other ecommerce platforms.
Video Guide
Watch this deep dive into Easel's design philosophy and technical approach:
Key Topics Covered
- Simplicity by Design: Why the admin dashboard looks "simple" (like Craigslist) and how this improves daily workflow efficiency
- Solo Developer Philosophy: How being built by one person creates better focus, less bureaucracy, and more responsive support
- Performance Matters: Why speed is everything (Amazon's 100ms = 1% revenue rule) and how Easel is optimized for fast loading
- Privacy by Default: No tracking, no Google Analytics, no data mining - respecting your users and your business data
- Technical Foundation: Built with Go and SQLite for reliability, simplicity, and performance
- EU Hosting: Your data hosted in Europe, away from US surveillance and data mining
- Open Source Values: AGPL licensing and transparent development practices
- Bootstrapped Independence: No VCs, no external pressure, just sustainable software built for the long term
- Honest Commerce: No transaction fees, no hidden costs, no vendor lock-in
The Bigger Picture
Easel represents a different approach to business software - one that prioritizes your needs over Silicon Valley growth metrics. Every technical decision is made with your daily workflow, privacy, and business independence in mind.