Honest ecommerce for small business
Fast by design
Every page renders on the server, with no framework or third-party scripts, so pages load in milliseconds.
One plan, everything in it
One price covers your catalog, stock, orders, shipping, refunds, and downloads. There are no add-ons to buy.
No cut of your sales
I don't take a cut of anything you sell. You pay Stripe's standard processing fees directly, and nothing to me.
No tracking
I don't track or profile your customers. Your store lives on EU servers, backed up off-site in Helsinki.
Allied, not neutral
Easel proudly serves LGBTQ+, POC-owned, and worker-led businesses, and I'm aggressively intolerant of intolerance.
Physical and digital
Sell things you ship and things people download. Easel delivers digital files automatically with a secure link.
Many brands, one store
Run several independent sites from one store, sharing products and inventory across all of them.
Guest checkout, optional accounts
Shoppers pay through Stripe without an account. Those who want one can track their orders and keep a wishlist.
Every EU language
Easel supports all 24 official EU languages, so you can sell across Europe without translation plugins.
Sales and discount codes
Mark products down with a sale price and badge, and offer percentage-off discount codes at checkout.
Tax at checkout
Add US sales tax at checkout or include EU VAT in your prices, collecting only where you're registered.
Shipping rates and labels
Set rates by region and weight, offer free shipping over a threshold, and buy labels through ShipStation.
Support from the builder
Talk to the developer who writes the code, by email or Signal, usually within two business days.
Your data, on your terms
I release the source under AGPL with no CLA. Read it, fork it, or host it yourself, and export your data anytime.
GDPR tools built in
Export or erase a customer's data in a few clicks. You stay the controller, and Easel is the processor.
Complete JSON API
Run your store over a JSON HTTP API: products, orders, customers, sites, collections, pages, and more.
Bootstrapped
Subscriptions fund Easel, not investors. There's no board pushing for growth, so I answer only to my customers.
Worker cooperative
As Easel grows, I'm turning it into a worker cooperative: one person, one vote, me included, and no outside owners.
Who you're buying from
One developer builds and runs Easel. Subscriptions pay for it, and the code is AGPL. If you're comparing it with Shopify, the values of the people behind each platform belong in that decision.
See what needs doing
Easel keeps track of the chores that are easy to lose, like a parcel that hasn't shipped or a product about to sell out. Open it, clear the list, and get back to your work.
Every page loads instantly and works the same way, so there's no manual to read and no training course to sit through.
Try it for 30 days
Full access, no credit card, and $9 a month after that if you stay.