Public Alpha. Easel is in early development, so expect rough edges.

Easel

Honest ecommerce for small business

A hosted ecommerce platform for small business. $9 a month, no add-ons, no tracking, and AGPL source you can take with you. Try for free See pricing Everything included. AGPL • Bootstrapped

One plan, everything in it

Products, variants, stock, orders, customers, and digital downloads. Stripe handles payments. No add-ons to buy.

Support from the builder

Support goes straight to the developer who writes the code, usually within two business days.

Your data, on your terms

Export everything through the API whenever you want. The source is AGPL, so you can read it, fork it, or host it yourself.

Nothing watching your customers

No tracking, no analytics, no data mining. Your store and its data live on servers in Germany.

Orders, stock, and customers in one place

Screenshot of an Easel dashboard showing recent orders

What Easel won't do

Better to know this now than after you've moved your store:

One developer

Support usually takes a day or two. There's no phone line and no one to escalate to.

Simple by design

Stripe for payments, flat shipping rates, no tax automation. If you need those, Easel will frustrate you.

Commerce only

No marketing automation, CRM, page builder, or advanced analytics. Products, orders, and customers, done well.

Read all the limitations →

Try it for 30 days

Full access, no credit card, and $9 a month after that if you stay.

Start free trial or see what's included