Honest ecommerce for small business
Fast by design
We render every page on the server, with no front-end framework or third-party scripts. Pages load in milliseconds, not seconds.
One plan, everything in it
One price covers your catalog, stock, customers, orders, fulfillment, refunds, and downloads. We sell no add-ons.
No cut of your sales
We don't take a cut of anything you sell. You pay Stripe's standard processing fees directly, and us nothing.
Private by design
We don't track, profile, or mine your customers. Your store lives on EU servers, and we back it up off-site in Helsinki.
Allied, not neutral
We proudly serve LGBTQ+-owned, people-of-color-owned, and worker-led businesses. We're aggressively intolerant of intolerance.
Physical and digital
Sell things you ship and things people download. We deliver digital files automatically with a secure link.
Guest checkout
Shoppers pay through Stripe and never create an account. Fewer steps for them means fewer abandoned carts for you.
Your domain, your brand
Connect a custom domain, upload a logo and favicon, and set the copyright name in the footer. Your store, your brand.
Sales and discount codes
Put products on sale with an optional sale price and badge, and run percentage-off discount codes at checkout.
Support from the builder
Talk to the developer who writes the code, by email or Signal, usually within two business days.
Your data, on your terms
We release the source under AGPL with no CLA. Read it, fork it, or host it yourself, and export your data anytime.
GDPR tools built in
Export or erase customer data in a few clicks. You stay the controller; we're the processor.
Complete JSON API
Run your store over a JSON HTTP API: products, orders, customers, sites, collections, pages, and more.
Bootstrapped
We fund Easel with subscriptions, not investors. We answer to our customers and no one else.
Worker cooperative
As Easel grows, we're building a worker cooperative: one person, one vote, including the founder, with no outside owners.
Who you're buying from
Easel is one person, subscription-funded, and AGPL. If you're weighing it against a bigger platform like Shopify, the values of the people behind the software are part of the decision.
A dashboard without the noise
We keep it plain on purpose: no decorative charts, no animations, and no upsells competing with the work.
Orders, stock, customers, and fulfillment sit within a click, so you can get in, finish, and get back to your store.
You won't need a manual or lose an afternoon to it.
Try it for 30 days
Full access, no credit card, and $9 a month after that if you stay.