Public Alpha. Easel is in early development, so expect rough edges.

Easel

Data Requests

How to get or delete the personal data Easel holds. You can handle most requests yourself in the dashboard.

Who controls what

When you sell on Easel, you're the data controller for your customers' data, and Easel is the processor. That means shoppers ask the store they bought from, and merchants ask Easel about their own account.

If you're a shopper

Contact the store you bought from. They control your data and can export or delete it for you. If they don't respond, email privacy@easel.engineering and we'll help.

Export your store data

You can download everything in your store at any time:

  • In the dashboard, open Exports and choose New Export.
  • Pick CSV for spreadsheets or JSON for structured data.
  • Easel builds a ZIP in the background and emails you a download link when it's ready. The link is valid for 72 hours.

The export includes products, product options and values, variants, customers, orders and order items, collections, tags, sites, customer addresses, shipping rates, tax registrations and the tax on each order, refunds and the tax they gave back, and gift cards with their full history of what was issued, spent, and refunded.

Answer a customer's request

When a shopper asks for their data, open them under Customers:

  • Export Data downloads a JSON file with their profile, addresses, orders, and, if they have a storefront account, its history, such as when they gave or withdrew marketing consent.
  • Delete Customer erases their name, email, phone number, and saved addresses.

Deleting a customer strips their personal details but keeps their orders, which you need for tax and accounting. Easel explains this on the confirmation page before anything is deleted.

Delete your Easel account

Email privacy@easel.engineering from the address on your account, and we'll delete the account and the personal data attached to it.

What we keep, and why

  • Deleted stores: after you delete a store, its data is retained for 90 days and then permanently removed.
  • Order records: kept for tax and accounting after a customer erasure, with personal details removed from the customer profile.
  • Account history: a customer's storefront account keeps a permanent log of events such as signing up, verifying an email, changing a password, giving or withdrawing marketing consent, bans, data downloads, and erasure. Erasing the customer removes personal details from the log, such as old email addresses, but keeps what happened and when. That way the store can still prove that consent was given and that the erasure happened.
  • Order history: each order keeps a record of what happened to it, such as payments, refunds, and shipments, for as long as the order is kept.
  • Merchant accounts: we remove the account and the personal data attached to it when you ask.

Contact

Questions about GDPR, CCPA, or another privacy law? Email privacy@easel.engineering, or read the Privacy Policy.