Privacy Policy

Last updated: September 2025

Our philosophy

Easel collects only the data necessary to provide the service. No tracking pixels, no behavioral analytics, no data mining. Your business data stays yours.

Data we collect

Account information

• Email address (for login and essential communications)
• Password (hashed)
• Account creation date
• Subscription status and billing information

Store data

• Products, inventory, and pricing information you add
• Customer information you collect through your store
• Order and transaction data
• Store settings and customizations

Technical data

• Authentication cookies (to keep you logged in)
• Server logs for debugging and security (IP address, timestamp, request information)
• Error reports when things break

Data we don't collect

• Tracking cookies or pixels
• Behavioral analytics or user profiling
• Social media integration data
• Third-party advertising identifiers
• Location data beyond what you provide
• Device fingerprinting

How we use your data

• Service delivery: Process orders, manage inventory, handle payments
• Account management: Maintain your subscription and provide support
• Essential communications: Service updates, security alerts, billing notices
• Security: Prevent fraud and protect against abuse
• Legal compliance: Tax records and regulatory requirements

Data sharing

We share your data only when necessary:

• Payment processing: Stripe processes payments (covered by their privacy policy)
• Email delivery: Transactional emails sent through our email provider
• Legal requirements: When required by law or court order

We never sell, rent, or trade your data to third parties for marketing purposes.

Data storage and security

• Location: Data stored in European servers
• Encryption: Data encrypted in transit
• Access: Limited to essential personnel only
• Retention: Data kept as long as your account is active, then deleted within 90 days of account closure

Your rights

You have complete control over your data:

• Access: Download all your data anytime through your dashboard
• Correction: Update or correct information directly in your account
• Deletion: Delete your account and all associated data
• Portability: Export data in standard formats (CSV, JSON)
• Objection: Contact us about any data processing concerns

Cookies

We use only essential cookies:

• Authentication cookies: Keeps you logged in securely
• Session cookie: Maintains a cart for shoppers

No tracking, analytics, or advertising cookies. Ever.

Children's privacy

Easel is not intended for children under 16. We don't knowingly collect data from children. If you're a parent and believe your child has provided personal data, contact us to have it removed.

International transfers

Data is processed and stored in the European Union. If you're outside the EU, your data may be transferred to EU servers with appropriate safeguards in place.

Changes to this policy

We'll notify you of significant changes via email or through your account dashboard. Continued use of Easel after changes constitutes acceptance of the updated policy.

Contact

Questions about privacy, data handling, or data subject requests under GDPR, CCPA, or other applicable privacy laws? Email privacy@easel.engineering.