Bootstrapped platform for bootstrap founders
Build your startup on a platform that shares your bootstrap values: sustainable, transparent, and built to last decades.
Why bootstrap founders choose Easel
No platform lock-in, ever
AGPL licensed code means you can fork, modify, or self-host. Never be trapped by a platform's changing terms or pricing.
Predictable costs as you scale
$199/month regardless of revenue. Simple pricing for sustainable businesses built to last decades, not quarters.
Email the developer directly
Built by a solo founder who gets the bootstrap struggle. No product managers, no support tiers, no corporate bureaucracy.
The bootstrap alignment problem
Reality: Most ecommerce platforms are VC-funded and optimized for growth-at-all-costs. They add complexity and feature bloat that serves investors, not your business.
Easel is funded by customers, not VCs. We understand sustainable growth because that's how we're built too.
$199/month flat rate. Customer-funded. Built to last decades.
What you get
Full source transparency
AGPL licensed. Read the code, fork it, modify it, host it yourself. No black boxes or vendor lock-in.
Sustainable business model
Simple monthly pricing aligned with your bootstrap values. No growth-hacking or quarterly optimization pressure.
Ethical by design
No surveillance, no data mining, no dark patterns. GDPR compliant from day one with EU hosting.
Perfect for startups that value
Sustainable growth
Building for decades, not blitzscaling for the next funding round
Customer relationships
Owning your customer data instead of being dependent on platform algorithms
Technical control
Having source code access and self-hosting options over vendor convenience
Transparent pricing
Predictable monthly costs instead of freemium traps and hidden fees
Long-term thinking
Platforms built to last decades, not optimize for next quarter's growth metrics
Ethical business
No surveillance capitalism or dark patterns, just honest commerce software
Honest about limitations
No marketing automation, no complex integrations, no enterprise features. We focus on core commerce functionality and leave the growth-hacking to specialized tools.
Ready to build on aligned values?
No VC pressure, no dark patterns, no surprises. Just honest commerce software built to last.